I’ll start off by saying that the title of this post may be a little misleading…no I’m not signwriting, but I am working with a business who make signs in Brisbane - they actually came to me in a round about way through Brisbane council.
I’ve worked with a number of local service type businesses before, but never a signage company. I never realised just how many different types of signs there were out there for businesses – and the things I didn’t even know existed like pylon signs, vehicle wraps and lightbox signs, so this business has also added a few new words to my vocabulary.
Having such a huge range of different types of signage products means we need a wide ranging approach to get the business out there and target the varying range of businesses they can service and work with.
So what are we doing? Well I won’t spill all the beans, you’ll have to pay me for that but here’s a few:
Giving guidance on choosing the right business signs
We all know that a huge trend in marketing, and particularly online is providing a lot of value up front, with valuable information that your prospects will appreciate. so we’re developing some information that both new and existing businesses should find useful in regards to signage and other advertising in Brisbane.
Alot of this is about developing early relationships, so while we won’t see an immediate return, it should be a sustainable growth that accumulates over time.
The other thing that is great is that this signage business has over a decade of experience in their industry, so there is a lot of data for me to work off, and past experiences to draw from.
From the types of businesses they produce signs for, to the way that their processes work, there’s not much that isn’t already defined which makes my job easier in a sense.
In my last post, I said I’d be back updating this blog much more frequently, and I think this is a good start. I am short on time as usual so haven’t put a lot of details in, but I’ll be back with more.
Here’s a great youtube video to give you a taste of the sort of business.